The Philip Kingsley Body Building Shampoo is full of volumizing ingredients to your hair plenty of body, bounce and shine. Ideal for those with fine or flat hair, this shampoo gently cleanses and adds volume from root to tip, so hair looks fuller and thicker for longer. Each beneficial ingredient is carefully selected, including Copolymers to fight frizz and Keratin Proteins to strengthen. Natural Cellulose plumps each strand, while flyaways and static are targeted for a salon‐worthy finish. We love how the weightless formula of this shampoo gives fine, thin or lifeless hair body and volume, leaving it manageable, easy to style and without drying the hair out. It gently and effectively cleanses and refreshes your hair leaving it soft, silky and visibly fuller, to make styling and blow‐drying easier to control. Made with Wheat Protein and vegan friendly, this thickening shampoo also adds long‐lasting moisture and shine. Using it daily is best for the health of all hair types and scalps, it benefits the general condition of your hair and creates the optimum scalp environment for hair growth. Recognized as the leading authority in hair health, Philip Kingsley 'the hair doctor' has over 45 years of trichological experience. With 50 years of expertize being poured into his awardwinning haircare products, you'll be left with healthy, beautiful hair. Every single Philip Kingsley product is based on Philip’s expert, Trichologically‐driven clinic formulations. The brand’s products not only address hair’s outward appearance, but also its health and integrity. Apply Body Building Shampoo to wet hair and lather, gently kneading the scalp for 60 seconds. Rinse well and repeat if necessary. Follow with the appropriate Philip Kingsley Conditioner and Scalp Toner, such as the Philip Kingsley Body Building Conditioner and Elasticizer Deep Conditioning Treatment. Those with fine hair may be reluctant to use a post‐shampoo conditioner thinking it will weigh it down, but a post‐shampoo conditioner is a must for all hair textures. The correct conditioner will add lightweight hydration that still gives bulk to individual strands.