Effective and ingenious, this Elizabeth Arden Advanced Eye-Fix Primer works as an invisible shield between eyelids and eyecolour, so shadow, liner and powder stays put, for a fresh look all day long. Elizabeth Arden’s Advanced Eye-Fix Primer helps control creasing, streaking and fading. Your make-up will go on more easily and blend smoothly. It also provides a barrier to prevent moisture loss. Free UK shipping with any Elizabeth Arden purchase! Directions of use: Apply a thin film to your clean bare lids. Smooth it on from the lashes to the brow, to the outer corners of the eye. Let it dry for approximately 30 seconds, then apply eye makeup.